Welcome to Dan Hock’s Essays

I’ve spent my entire career growing consumer and SMB tech businesses, especially marketplaces, and that is what I write about. I’m obsessed with, growth, monetization, network effects, and where we’ll find the next wave of category-defining companies.

Currently, I lead the Strategy & Analytics team at Faire. We are doing interesting and impactful work and I’d love to chat if you’re looking for a new role.

I don’t write often, and I will try to make it worth your time when I do. Subscribe to never miss an essay:

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The strategy and tactics of scaling consumer technology businesses. Less frequent, more rigorous essays.


Growth, marketplaces, and trying to separate signal from noise. Chief Strategy Officer at Faire, partner at Reforge.