Dan Hock's Essays

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How to Choose a Startup
And why so many people get it almost entirely backwards
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Dan Hockenmaier
8
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Generalist Disease
What elite professionals get wrong about career growth
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Dan Hockenmaier
15
The Next Trillion Dollar Marketplace Will Put SKUs on Services
Why service marketplaces aren’t scaling and how they might get unstuck
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Dan Hockenmaier
9
The Concept That Explains Everything About Marketplaces
Understanding transaction costs will help you understand where marketplaces will succeed, what kind of marketplace to build, and how to price them.
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Dan Hockenmaier
5
Brand = Accumulated Customer Happiness
How brand actually works for startups and why all marketing is performance marketing.
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Dan Hockenmaier
4
The New Problems Every Marketplace Faces After Product Market Fit
The advice you receive when solving the cold start problem rapidly becomes dangerous as your marketplace heats up.
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Dan Hockenmaier
The Unbundling Fallacy
When capital flows like water, many ideas seem like great standalone businesses. A 13-year bull run led to predictions of the unbundling of Craigslist…
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Dan Hockenmaier
The Future of Marketplaces
Coordination, capital, and creativity
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Dan Hockenmaier
Dan Hock's Essays
Dan Hock's Essays
The strategy and tactics of scaling consumer technology businesses. Less frequent, more rigorous essays.

Dan Hock's Essays

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